Develop content types.
Take full advantage of all the styles of content available to you that might include long and short-form of original, curated, and visual content.
Know what your customers desire.
Learn how marketing funnels can help you reach your whole audience.
Write and tell a story.
You have a story to convey that will link with your audience. How do you incorporate it into your content? You need to try different forms of content to find out.
Create processes and systems.You know that your content marketing efforts fail without a documented workflow and procedures. Use an editorial calendar that might help to control the content.