Ask yourself the following question - how do you find information? You don't look for your needs in Yellow Pages and you can’t control Social Media.
It is a relic of the past. When they require information about a product, service, or artist, you search for it on the computer or your phone using a preferred search engine. For most of us, it is a Goggle.
Your search is based on keywords, artist name, interest or you look for an influencer who shared a review about a particular brand, artwork or artist that the name of you don't remember.
In most short words, your art business requires to be represented in keyword searches related to your products and services. You can appear in those keywords through content marketing.