As that content is discussed and shared across the social Web, what started as an indirect content marketing effort can become a powerful Social Media marketing.
By broadcasting online content that helps consumers, your brand and your business evolve a part of consumers' lives that they come to lean on and depend on overtime.
Reflect, content marketing doesn't have to contain direct marketing messages, and that's where your organization partners outside the marketing division can get involved.
The customer service team can design answers to frequently asked questions or solutions to typical situations, and the marketing team can create videos, conduct interviews, and publish tutorials.