Execute Magazine

How to Improve a Website (For Artists)

Are you in a creative business? An artist needs to go the extra mile to create an appealing website and ensure it ranks high on Search Engines.

The process behind SEO isn't as simple as it sounds, and there is no one-size-fits-all approach when it comes to mapping up your website. Here's an in-depth guide to improving your artist website in just a few steps.

Sure, you know if your website manages to appeal to the eye, you make a client. But what's more important is to make potential customers know that you exist.  That's where a good SEO-optimized website comes to the rescue.

Create an SEO Friendly Website

Creating an SEO-friendly website was the foundation layer for you, and installing Website Analytics will help you embark on a new journey of improving and implementing all your strategies.

Install Website Analytics and Google Search Engine 

This is where you can break or make your website. Take a spreadsheet, write down the blog titles of at least the first 50 blog posts, and create a calendar to help you stick to a routine and maintain consistency.

Create Content on the Website

Build Links to Your Website and Content

You must know how important it is to build external and internal links that will not only improve the authority of your website but make sure your audience is spending more time navigating through the countless content on your website.

Promote Your Content

The more you promote your content, the more people share, and the more they share, the more audience you will get; this cycle will eventually snowball into your favor and help you achieve your goals over time. 

Create and Promote Your Social Media Pages 

You leave lots of opportunities on the table by not leveraging social media right away. Regardless of how busy you are, it is crucial that you set up an artist social media page on well-known platforms to engage with like-minded people and fuel success for your website. 

Start Email Database and  Regular Newsletter 

Need something to keep a one-time reader into a lifetime loyal fan? Starting an email newsletter is your best bet to go. This way, you can slowly gain their trust and even promote your products or services to increase your chances of high conversion.  

Offer Promotions  and Giveaway

Who doesn't like free stuff? So, if you are trying to improve Your artist website, start conducting promotions and giveaways that will encourage your audience build not only engagement but when the giveaways are over, you will be left with some solid followers and an improved profile that can be recommended to others. 

Offer Promotions  and Giveaway

It can be a great way to attract more people to your site and use this little money to create long-term readers. Due to the high competitors, your ad actually needs to stand out from the crowd to make sure people actually pay attention and, most importantly, engage with your content. Here, you can either use all your copywriting skills or lose money.

Set up Local Directories

This is something you need to do if you have a physical location. Be it an art studio or an agency, set up local direction in Google My Business is key to getting found in your local region. 

Run Pay per Click (PPC) Ads 

The best thing about it is that you can totally customize the number of visitors you want to have on your website. Therefore, it can be a great way to attract more people to your site and use this little money to create long-term readers. 

Coming to the end of the guide, the only takeaway I want you to have from this is that there is no rule written in stone here. You need to go the extra mile and find out what's working for YOU as an artist.  And a few tries later, you will become a pro at what you do.  Good luck!