Free traffic means that the users visiting your website are doing it of their own choice and have no monetary incentive for their interest. Therefore, the more visitors to your site that actually have an interest in what you sell, the more likely they are to become paying customers.
A responsive and competitive management team will help your website to perform better because you can hire professionals in different areas.
You need strong SEO to be successful because otherwise you risk your website being buried in the search results. Your traffic can only be improved by SEO, especially if you disperse it over multiple sites to promote your website.
A strong user experience will appeal to more online customers. It is the entire experience a user has from the moment they notice your art and try to find out more. Any difficulties using your website or finding out information or interacting with you will result in a bad user experience.
Content production is critical. This is the only way to achieve SEO through keywords and the main way that potential customers will learn about you and your art.
Once you have got traffic to your website, you need to keep it coming. If your analytics show that most of the traffic reached your website by clicking on an ad you created, you'll know where your marketing has been most effective. If lots of the traffic struggled to find something on your website, the data will show you what needs fixing.
This means that you must pay attention to your website's data to keep up. It will inform you of where your marketing is successful, where it isn't, what you should focus on, and where you want to be.
You need clear goals, but those goals should be flexible so that you can focus on content that builds your brand through SEO and marketing.