Execute Magazine

Creating Entry Points for Content Marketing

Assume the following example, which reveals how content marketing can assure that you're portrayed on search engines and across the Internet.

Foremost, suppose that your company has a Website. You invest in great design and copywriting and launch a six-page Website that looks amazing and describes your art business's entire story and creations.

That site forms six entry attributes on which Google or other search engines can discover you.

Following, presume that you attach a blog to your Website and publish a unique photoblog post every day for a year.

That gives you 365 more entry topics to your Website. Google and other search engines can locate all these entry points and then provide adequate traffic to people's searches.

Visualize that the content you publish throughout the year on your art blog is engaging, helpful, and influential content that satisfies your target audience's demands.

Your audience will share that content with their online contacts.

It might happen in the form of Tweets, Facebook shares, or emails. When you write great content that people like to share, you're extending your network for even more entry points that bring traffic to your Website.

Unexpectedly your 365 blog posts turn into hundreds of visitors who engage with you and your brand. You can't buy that kind of access to consumers!

Your entry points will grow over time by publishing great content that is relevant and useful to your target audience.

Every day you wait is a missed chance to make those valuable entry topics that every artist needs to reach its full potential.

Buy Our Art Book "See You There"

Arrow