You could be the most talented artist in all the world, but if you don’t have the right approach, you’ll never get the exposure you desire. Every gallery, magazine, and press group is different, but there are a few general rules you can use to get noticed as well as things you should avoid.Every gallery, magazine, and press group is different, but there are a few general rules you can use to get noticed as well as things you should avoid. Click To Tweet
Here are our best tips for your success:
- Do your homework
If you have your sights set on a certain gallery or magazine, it’s wise to research the best way to contact them first. Don’t ever send emails blindly or they’ll just wind up in a junk folder somewhere. It’s easy to find out the correct people to contact. Seek them out and find out what processes each of these institutions requires. You’ll be more likely to be taken seriously.
- Make your messages count
Once you do find the right contact and right procedure for each gallery or press group, keep your email short, sweet, and professional. At Execute Magazine, we get tons of emails every day from artists fresh out of art school asking how they can be featured. It’s impossible for us to reply to each one. Make your message confident without being cocky and very brief with a link to your portfolio online. Include your social media contact information too. You’ll be much more likely to get a response when you get in touch with the right people and appear confident in your tone.
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- Look for open calls
Often, magazines and galleries will hold open calls. You can apply for them to be featured, but knowing to look for them is the key to getting your foot in the door.
- Build relationships and network
Social media is an excellent way to get connected to the people who will hopefully feature your work. You’ll want to build a network of these people. They’re always looking for new talent and if your work really speaks to them, they’ll be among the first to compliment it. Go to events too, even if your work isn’t featured to create connections. You may find your next mentor who can help steer you in the right direction.
- Don’t take rejection personally
Even the best artists have been turned down before. Your work might be phenomenal, but if it’s not in line with the current theme or trend of the magazine or the style the gallery is working with, you may be turned down. It doesn’t mean that your work won’t fit later down the line. This is why it’s important to build your connections. You’ll know first when your work might be a good match and have a better chance of getting in.
- Take active interest in other artist interviews
Positively engaging with featured artists like the ones you see interviewed by our team at Execute Magazine through comments is another way to get noticed. Be thoughtful and considerate when commenting and you could find your way to being noticed. If anything, you’ll learn more about the artist in question and perhaps gain some powerful insight with your own works.
These tips will help you get your work in the right places in time, though we also recommend taking a heaping dose of patience. As they say, “Rome wasn’t built in one day!”